USA TODAY Mobile Experience

USA TODAY came to our class one day and asked us to help them with their goal of reaching their target demographic: millennials ages 22-35.


This audience is used to getting news from places like social media, podcasts, and blogs. USA TODAY's brand seems like just another dry, factual newspaper that does not suit their interests. I worked with a partner to create a mobile-first experience that delivers news in a form that is more relevant to millennials.

  • skills focused on
  • UX Design
  • UI Design
  • Prototype Animation

Research


Headline Topic Preview Picture Source

What influences you to read an article?

Topic or Headline

Although pictures and sources are quicker to analyze, content is most easily understood through words.

Whenever

When I get notifications

I have a specific time for it

When do you generally check the news?


Whenever

In my free time

Right before sleeping

On the way to a destination

While preparing for the day

While working on something else

At what point of the day do you check?


During free time

Most of the 29 surveyed millennials do not have a set time to sit down and check the news. They lead busy lives and will check at any small, idle moment, such as before bed or while riding a bus.




Finding



With such limited time, this demographic will not have the commitment to be fully engaged with the news. Therefore, we chose to focus on redesigning how bookmarking works. Since this action can be done in an instant, we can make the most of those small moments.


Current Interface






UI + UX Inspiration


Sidebar

Articles are posted in packages of five a day. This gives users an endpoint. They can complete their reading for the day and move on to other tasks.

Todoist

Users feel a sense of progress as they check off a task. Once they have completed all their tasks, they are rewarded with a feeling of accomplishment.

Flipboard

Articles are categorized into magazines. Magazines are collections of articles created by users. This organization component is the foundation of the app.

Wireframes

Final Design


Conclusion

What made this project different for me personally was the fact that we were able to get feedback from the actual client we were designing this for. It is very helpful to know what their specific goals are and how they thought. Working with a partner also made the project a lot different than how I would normally go about things. We clashed at points but we resolved our conflicts by asking for outside feedback and compromising.

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