Blue Fever

Problem

Thousands of Blue Fever users wanted to talk to a BFF, but there were only 20 BFFs.

BFFs (Blue Fever Friends) were users who volunteered to help other users through emotional situations by supporting them in the way a big sister would. This includes listening, talking out problems, and perhaps sending a video.

All the information they needed was spread out over multiple platforms and they all shared one account on a third-party messaging system.

Team: me + 3 developers

Objectives

Reduce friction to become a BFF

Condense current features from multiple platforms into one platform

Scale our BFF system to accomodate hundreds of conversations at once

Outcome

Thousands of users signed up to be BFFs

Hundreds of users were approved to be BFFs

At least 100 conversations occured in a single session

Unfortunately due to the nature of the conversations, we had to monitor each one closely which required too much effort to continue. The system was shut down after several sessions.

Problem

As a small startup, incentivizing users with a referral program is a good way to generate unpaid user growth. It's also a good way to capture the fact that users want to share our product.

In addition, we wanted to show our gratitude to users who have already shared our product without incentives.

Team: me + 1 back-end developer

Objectives

Incentivize users to invite their friends to use Blue Fever

Give users an easy way to share Blue Fever

Thank users who do share Blue Fever with rewards

Outcome

Hundreds of referrals each month

The marketing team had a means to run campaigns with

Personally, this project challenged my development skills. I learned how to use the D3 library along with how to interact with the clipboard on a device.

Problem

We found that when users unsubscribe, it is often because our AI, Blue, did not understand their messages, and therefore did not provide a helpful response.

A few people on our team trained Blue using a third-party system called Dialogflow, but they could not get through nearly enough messages in order to keep up with the amount of unsubscribes.

Team: this was a solo project

Objectives

Allow users to train Blue to significantly increase the amount of messages Blue recognizes

Make the act of training Blue entertaining to entice users to come back frequently

Give users some way to share what they are doing

I was tasked to make a page for FAQs, but saw the opportunity to do even more to help our customer service team.

Along with a customer-facing FAQs page, I created an admin page that contains the same content, but with an added feature. Admin users can click the link button next to a question to copy and paste the direct link to that question in customer service messages.