Blue Fever
UX Design
UI Design
Front-end Development
Graphic Design
Blue Fever is a startup company focused on emotionally supporting teenage girls. Their main product is an SMS chatbot named Blue that responds to text messages with supportive media.
I worked a little over a year in 2019 as a Designer/Front-end Developer. I defined their design process, created a number of products, and strengthened their visual branding. This is a collection of some of the work I’ve done for Blue Fever.
BFF web app
Problem
Thousands of Blue Fever users wanted to talk to a BFF, but there were only 20 BFFs.
BFFs (Blue Fever Friends) were users who volunteered to help other users through emotional situations by supporting them in the way a big sister would. This includes listening, talking out problems, and perhaps sending a video.
All the information they needed was spread out over multiple platforms and they all shared one account on a third-party messaging system.
Team: me + 3 developers
Objectives
Reduce friction to become a BFF
Condense current features from multiple platforms into one platform
Scale our BFF system to accomodate hundreds of conversations at once
Outcome
Thousands of users signed up to be BFFs
Hundreds of users were approved to be BFFs
At least 100 conversations occured in a single session
referral program
Problem
As a small startup, incentivizing users with a referral program is a good way to generate unpaid user growth. It’s also a good way to capture the fact that users want to share our product.
In addition, we wanted to show our gratitude to users who have already shared our product without incentives.
Team: me + 1 back-end developer
Objectives
Incentivize users to invite their friends to use Blue Fever
Give users an easy way to share Blue Fever
Thank users who do share Blue Fever with rewards
Outcome
Hundreds of referrals each month
The marketing team had a means to run campaigns with
Personally, this project challenged my development skills. I learned how to use the D3 library along with how to interact with the clipboard on a device.
dialogflow trainer
Problem
We found that when users unsubscribe, it is often because our AI, Blue, did not understand their messages, and therefore did not provide a helpful response.
A few people on our team trained Blue using a third-party system called Dialogflow, but they could not get through nearly enough messages in order to keep up with the amount of unsubscribes.
Team: Just me
Objectives
Allow users to train Blue to significantly increase the amount of messages Blue recognizes
Make the act of training Blue entertaining to entice users to come back frequently
Give users some way to share what they are doing
digital sticker rewards
customer service tool
Problem
I was tasked to make a simple page for FAQs, but saw the opportunity to do even more to help our customer service team.
Team: Just me
Objectives
Create a page where users can answer their own questions
Give admin users a quick way to answer questions in customer service messages
FAQs page
admin facing
links to
customer facing
survey ads
Instagram content
pitch deck
Conclusion
In addition to all the technical skills, the most valuable thing I learned at Blue Fever was communication. Being a developer and the only designer at the company, I was often the person communicating between the tech and product teams. I learned to keep tabs on what each person knows and made sure to share any information that would be helpful.
The effect that this work had on people was extremely rewarding. Seeing how products like the BFF web app impacted users moved me to tears. I am very grateful for the time I’ve spent at Blue Fever, and hope I can continue to create products that have a positive impact.